Why Franny’s
🌱 From Humble Beginnings to Hemp Trailblazer
Franny Tacy was raised with farming in her blood. Growing up in Nashville, TN, she learned firsthand the values of hard work, stewardship, and resilience from her cattle-farming father and her trailblazing banking executive mother. These early influences planted the seeds of her lifelong passion for plant medicine, sustainability, and regenerative agriculture.
Franny’s journey took her from Tennessee to Arizona, where she studied forestry at Northern Arizona University and lived communally on a farm with gardens, animals, and a deepening connection to the land. She later earned a master’s in education from Tennessee State University and went on to lead a successful 12-year career in pharmaceutical sales. But her growing disillusionment with what she calls the “unhealthcare system” prompted a radical shift—from Pharma to Farm.
In 2012, Franny returned to the soil, purchasing raw land in Leicester, NC, and launching Franny’s Farm, now the beating heart of what would become Franny’s Farmacy. By 2017, she had unknowingly made history as the first woman in North Carolina to legally plant hemp in over 75 years.
💪 Leading the Movement—From the Farm to the Front Lines
Today, Franny’s work goes far beyond the fence lines of her farm. She’s a nationally recognized advocate for cannabis reform, working closely with lawmakers, fellow entrepreneurs, and industry leaders to shape a more transparent, ethical, and sustainable hemp industry. Whether she’s speaking at legislative hearings, hosting educational events, or mentoring other cannabis business owners, Franny is constantly pushing boundaries and rewriting the rules.
Though the farm remains the heart and soul of Franny’s Farmacy, the mission has evolved. What began as a local wellness effort has grown into a movement rooted in community, plant wisdom, and real change—all led by a woman who’s unafraid to get her hands dirty and her voice heard.
🌿 Seed to Shelf, Hemp & Health
In 2018, Franny took the next bold step in her mission to bring hemp wellness to the people by opening the very first Franny’s Farmacy Dispensary in the heart of downtown Asheville, North Carolina. It was one of the first woman-owned hemp dispensaries in the Southeast, setting a new standard for transparency, education, and customer trust in the emerging CBD space.
What started as a single storefront has since grown into a thriving dispensary network, with three Franny’s Farmacy-owned locations across Western North Carolina, and two independently owned franchise locations in Hickory and Raleigh, NC. Each location reflects the spirit of the brand—rooted in education, community, and a dedication to wellness from the ground up.
As demand for clean, effective, and trustworthy hemp products has grown, so too has the need to scale without compromise. Franny’s Farmacy continues to work directly with local farmers in Western North Carolina who share a commitment to regenerative agriculture and sustainable growing practices. Every hemp plant used in our products is grown with care, harvested with integrity, and fully traceable.
To further ensure purity and potency, every product is third-party tested through DEA-certified labs, allowing us to maintain the highest standards in an industry still lacking uniform regulation. This rigorous approach—from seed to shelf—ensures that customers can trust what they’re putting into their bodies and feel good about where it came from.
The Franny’s Farmacy Difference
Today Franny’s Farmacy is a vibrant, ever-evolving cannabis business that is rigorously expanding across the Southeast and beyond. Franny is recognized as a trailblazer in the hemp industry as she leads the company in new possibilities within this emerging market.
Ultimately all of this work, which humbly began on a farm in the Appalachian Mountains, advances Franny’s vision to bring the hemp plant to the people, for thriving wellness, sustainable industry, and renewed soil across our land.
🌟 What Sets Franny’s Farmacy Apart?
At Franny’s Farmacy, we’re more than a CBD brand—we’re a vertically integrated wellness company, one of the few in North Carolina. That means we grow, source, manufacture, and sell over 90% of our products in-house. From seed to shelf, we oversee every step to ensure that our customers receive pure, potent, and purpose-driven hemp products they can trust.
Unlike companies that rely on isolated cannabinoids or third-party sources, Franny’s Farmacy uses full-spectrum distillate extracted from organically grown hemp, cultivated through sustainable farming practices right here in the Appalachian region. We never use fillers or synthetic additives—just clean ingredients and plant power. Our commitment to using the entire plant unlocks what’s known as the entourage effect, where a natural synergy between cannabinoids, terpenes, and other compounds enhances the overall experience.
And we don’t stop at making great products.
Education is the backbone of our mission. At every Franny’s Farmacy location, our team is passionate about helping people make informed choices. Whether you’re new to hemp or a returning customer, our energetic and knowledgeable staff is here to answer questions, offer guidance, and help you navigate the world of cannabinoids with confidence and care. We’ve helped countless first-time users—especially older adults—feel seen, safe, and supported in their wellness journey.
For Franny and the FRANmily, connection is everything. We’re here to touch lives, build relationships, and support holistic well-being, not just sell products. Our commitment to purpose-driven cannabis advocacy, ethical sourcing, and community empowerment is guided by a unique framework: our company values are aligned with the seven Chakras, grounding everything we do in integrity, intention, and love.
FRANNY’S VALUES
We have aligned our values with the seven Chakras as a framework for our company’s holistic wellness.
High Vibes
Crown – Purple : “The state of joy one achieves when a person’s actions and beliefs are aligned and all the pieces of their life have integrity and love at its core.” At Franny’s, we strive toward alignment in all our areas of our business with integrity and love at our center.
Education
Third Eye – Indigo : Our company was founded after two years of education and research in the hemp industry. Particularly in an unregulated market where new cannabis research emerges daily, teaching others about the power of the hemp plant so they can use it effectively and responsibly is of utmost importance to us.
Honesty
Throat – Blue : Transparency coupled with accountability ensure we uphold integrity in our business. We communicate truthfully to our customers and to each other. We work with reputable manufacturers that operate in certified, inspected facilities. We invite third party regulatory agencies to evaluate our products because we desire the highest quality, regulated, safe product experience for our customers.
Compassion
Heart – Green : Compassion is at our center, for both people and for the earth. It drives everything we do. We recognize the power of the hemp plant to change people’s lives for the better, so we’re on a mission to share this healing plant with others. And we understand how growing hemp regenerates our soil so other crops can flourish as well, ultimately restoring our land and providing healthier food for us all.
Courage
Solar Plexus – Yellow : We are often in uncharted territory in the cannabis landscape, an industry wrought with stigma and a complicated history. We are confident in the power of the hemp plant to change lives, so we move forward with courage as we build our business and share this plant with the world.
Innovation
Sacral – Orange : We are trailblazers in the hemp industry, driven by creativity and imagination. We recognize the endless possibilities within the hemp plant, and we are poised to learn and try new approaches, whether that means developing a new cannabinoid isolate product, or creating clothing from hemp.
Community
Root – Red : We believe that ultimate health and well being is rooted in community. We need each other to thrive. This is why we are always building new partnerships and collaborating with others as we research and advocate for the hemp plant. Also, we love giving back to our communities.